Patient retention is usually characterized as any other effective relationship- by having touchpoints that make the patient re-visit your practice. This assortment of touchpoints is the deciding component in how likely any patient is to proceed with your practice or leave for the practice of your competitors. Numerous practices are so focused on drawing in new patients that they accidentally disregard existing ones. Patient retention is urgent, in light of the fact that the normal individual in the U.S. spends more than $10,300 every year on medical care, as indicated by 2016 information from the Centers for Medicare and Medicaid. It costs less to invest in patient retention than getting new patients, as returning patients drive more noteworthy Return on Investment (ROI), satisfied patients can be your best promoters — and that is a couple of reasons to put resources into keeping individuals returning for your services. Peruse on to learn patient retention techniques that work. According to research, 12 percent to 15 percent of patients who are faithful to a single practice represent 55 percent to 70 percent of appointments.
A proactive list of patient retention strategies should be created to make a strong establishment of positive touchpoints that will sufficiently be to keep your patients faithful, regardless of a gap, and for some unavoidable, average experiences. Client connections should be one of the key focal points of your practice to increase patient retention. You can build patient retention through your office, your front and back-office staff, and your patient communications.
Ease the process of appointment scheduling for your patients: Patients are usually hesitant to book an appointment because of the long wait times and the hassle which comes with booking one. It should just take a few minutes for somebody to get their appointment in your schedule, if it is online, it will be even easier. Such patient retention strategies will also make the practice more efficient.
Improved appointment confirmation tools: Sending a text of confirmation is a simple way to remind your patients about their upcoming appointments, yet also, an occasion to show how sincere you are for their treatments. Send your robotized messages from an entire 10-digit telephone number versus a short code for better open rates.
The website also plays an important role in patient retention strategies. It doesn’t have to be the fanciest website on the planet, but having data that will help patients give an idea of your practice and some pictures of yourself, front office staff, or the office could go far in helping new patients feel good about their decision along with for patient retention in the long run. You can use templates and formats which will make it easy for the patients to browse the site. Also, despite the fact that your present patients have called and visited you previously, chances are they usually do not have your number saved on their mobile phones. Ensure that fundamental information about your business is effectively available, for example, your telephone number, address, timings of your practice, and other imperative data. Also, pay attention to whether your website is easily available or not. At the point when your site positions rank high in real time data, your patients can discover the data they need easily increasing trust and patient retention.
When patients visit your practice, they need something other than an exact diagnosis. You will fail at patient retention if you lack patient retention strategies. Keeping patients educated, approaching them with deference, showing sympathy, and following up after treatment fill in as phenomenal patient retention strategies, since it causes them to feel important. Obviously, it is not just the practitioner who interacts with the patients and is responsible for providing them with excellent service, patient retention requires the whole system to work well. It is important that patients get top-notch services from all workers, including your office staff. In the event that patients fear calling to make appointments due to the rude behavior of someone in the front office, they may choose to look for health care services elsewhere.
Your patients deserve a specialist who genuinely is interested in the patients’ health along with well-established patient retention strategies. Customizing your patients’ experience causes them to feel like something other than a number. Achieve this during in-office visits by asking your patients questions, directing an exhaustive assessment, and making a customized care plan dependent on your discoveries. Patients don’t prefer to be treated with a one-size-fits-all way to deal with medication, so set aside the effort to clarify why your chosen technique meets their necessities. If your strategy on patient engagement is through email or an online portal, show how important each patient is online, which will also increase the patient retention rate. 70 percent of your patients leave because of indifferent treatment and the normal attrition rate for practices is around 10 to 30 percent.
Patients like a practice that makes their life simpler, there are a lot of approaches and patient retention strategies to achieve this. Planning online is a significant convenience, as it permits patients to make quick appointments on a daily basis, without getting on the phone and constantly scheduling appointments. This component is unmistakably well known with patients, as 81 percent of patients would plan a medical checkup on the internet if they could, as indicated by one ongoing survey. These little tweaks and insights will ultimately increase your patient retention when implemented into patient retention strategies. Take it a step further by offering extra services that gives your practice a serious edge over other practices in terms of patient retention. For instance, consider making admission structures accessible online before appointments, offer telemedicine, form a helpline, or offer a portal for patients.
In case that your patients are not satisfied with their visit, there’s a decent possibility they will take their business to another health care service provider. Numbers do not lie, so take note that 27 percent of medical care suppliers have lost patients to different practices, as indicated by our 2018 Online Reputation Management Survey. This will as a result decrease your patient retention rate. Sending surveys to measure patient satisfaction after each visit is an incredible method to pick up important criticism that can improve your standing. Use the reactions to realize what your practice excels at and what needs to be improved. Getting another client is five times costlier than retaining a current one.
Engage with patients outside the practice by using a powerful marketing system. Start a blog where you can give instruction on topics imperative to your patient base while displaying your ability to excel at those services. Build up an online media presence, and distribute a constant flow of substance to interface with patients. Seeing your work consistently will keep your practice at the forefront of their thoughts, and could even fill in as a suggestion to book safeguard screenings that may some way or another be failed to remember. Accept new patients constantly, yet also, comprehend the significance of saving your current base. In the event that your patient retention rates are not high right now, there’s no time like the present to make something happen.
Patients invest most of their energy outside of your office — which makes correspondence and engagement so significant — yet the in-office experience is basic to patient retention. All things considered; these are the services they are paying for. The most effective thing you can do as a practice is to regard your patients’ time. Decreasing wait times and appointment start times is one of the main determinants of patient satisfaction. Eight-four percent of patients studied showed sensible stand by times as imperative to a quality patient encounter, and almost 20 percent of patients change health care service providers because of considerable wait times. Talking about wait times, give your patients a pleasant spot to unwind before their appointment. Put resources into the presence of your sitting areas and meeting rooms to cause your patients to feel calm about the whole process because going to a clinic is hectic in its own way.
BENEFITS OF PATIENT RETENTION:
Existing patients already have a relationship with your practice, and they trust you more than another patient who is visiting the practice for the first time. This is on the grounds that aggregated trust built during that time will make the patient surer to think about proposals and other significant services. This expanded trust and certainty gives you easy access to up-recommend treatments and services.
Long term patients are simpler and more productive to serve. This is on the basis that they know about a practice’s item and services, which encourages them to unravel a large portion of their issues without anyone else or by utilizing an online information base or FAQ. Not simply this, old patients can assist with tending to other patients’ issues too. To accomplish this, you should construct an online network where your patients can share their encounters, issues, and arrangements. Steadily, you can add more patients to that network. You can even consider offering rewards to patients who help solve different issues effectively. Faithful clients assume an indispensable part in informal marketing. Faithful clients talk about your image openly, share positive criticism, allude to their loved ones, and like or offer your posts via online media.